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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the ClickUp pricing page

Captured November 2, 2026 at 1440px wide.

ClickUp plans and prices

PlanPriceBilling
Free ForeverNo credit card required$0
Core$9user / mo · billed yearly
BusinessHighlighted$17user / mo · billed yearly
EnterpriseTalk to our teamCustom
MAXThe full Max AI engine plus every Enterprise-grade control.$100user / mo · billed yearly

As printed on the page captured November 2, 2026.

How does ClickUp pricing work?

The value metric is the seat, and every seat now carries AI. Core prints '$9' with 'Regular price $12', Business '$17' with 'Regular price $25', both 'user / mo · billed yearly', Enterprise reads 'Custom' over 'Talk to our team', and Free Forever is '$0' with 'No credit card required'. Each card opens on a ClickUp Brain² block that sets two dials: model access, climbing from 'Trial Premium Model Usage' on Core to 'Premium Models' on Business and 'Scaled Premium Model Usage' on Enterprise, and a credit allowance, from '500 credits / workspace' on Free Forever through '1K credits / user / mo · pooled', '1.5K credits / user / mo · pooled' and '3K credits / user / mo · pooled'. A full-width MAX card under the row, 'ONE PLAN. EVERYTHING MAXED.', prints '$100' with 'Regular price $120' and pairs 'Maximum Premium Model Usage' and '10K credits / user / mo · pooled' with 'Everything in Enterprise:'. Seat features and AI capacity now move together, so one upgrade decision covers both.

What does ClickUp's pricing page do well?

  • Every paid card prints the yearly rate beside a struck regular price, '$9' against 'Regular price $12' on Core and '$17' against 'Regular price $25' on Business, under 'Save up to 33% with yearly'
  • Each plan states its AI credit allowance in one format, from '1K credits / user / mo · pooled' to '10K credits / user / mo · pooled'
  • Automation allowances carry a dollar figure, '10K Automations / mo' at '$100 value' on Business and '1M Automations / mo' at '$1,000 value' on Enterprise
  • The credits card publishes '$10 per 10K credits' with an 'Auto top-up' control, so extra AI usage is priced up front
  • A '100% Money-back Guarantee' badge at the top and a 'FREE FOREVER. NO CREDIT CARD.' banner at the close frame the commitment at both ends of the page

What does ClickUp's pricing page reveal about its pricing strategy?

  • AI credits are sized per user and pooled across the Workspace, so each seat price carries a credit pool that light and heavy users share
  • Model access is a tier gate: 'Trial Premium Model Usage', 'Premium Models', 'Scaled Premium Model Usage' and 'Maximum Premium Model Usage' track the cost of premium inference
  • MAX prints a self-serve price for 'Everything in Enterprise:' plus the Max AI Engine, turning the top of the ladder into an AI capacity purchase
  • Free Forever counts credits per workspace, '500 credits / workspace', while paid plans count per user, which keeps free AI usage bounded as a team grows
  • The FAQ answer 'For Enterprise orders meeting a minimum we also accept bank transfers.' points to minimum order sizes in Enterprise deals

Questions about ClickUp pricing

How much does ClickUp cost?

ClickUp's pricing starts at $9/seat/mo. The page shows 5 plans, including a free plan, with the top plan priced through sales. Paying annually saves 33%.

What pricing model does ClickUp use?

ClickUp prices per seat, combined with credits and a mix of seats and usage. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does ClickUp have a free plan?

Yes, ClickUp has a free plan. Paid plans start at $9/seat/mo.

Does ClickUp offer an annual discount?

Yes, paying annually saves 33%. A toggle on the page switches between monthly and annual prices. The listed prices start at $9/seat/mo. Terms for the plans priced through sales are set with the sales team.

How is ClickUp's pricing page laid out?

The page shows 5 plans, highlights Business, and includes a calculator and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.

How do AI credits work on ClickUp plans?

Every plan includes a pooled monthly credit allowance: '500 credits / workspace' on Free Forever, '1K credits / user / mo · pooled' on Core, '1.5K credits / user / mo · pooled' on Business, '3K credits / user / mo · pooled' on Enterprise and '10K credits / user / mo · pooled' on MAX. Credits cover Super Agents, AI Fields, image generation, and more. Extra credits cost '$10 per 10K credits', with an 'Auto top-up' option on the credits card.

What does the ClickUp MAX plan include?

MAX is priced at '$100' with 'Regular price $120', per 'user / mo · billed yearly', and is described as 'The full Max AI engine plus every Enterprise-grade control.' It adds 'Maximum Premium Model Usage', 'Custom Skills', 'MCP Connections' and '10K credits / user / mo · pooled' on top of 'Everything in Enterprise:', including 'White Labeling' and '1M Automations / mo'. Buyers can choose 'Get Started' or 'Contact sales'.

How many automations per month does each ClickUp plan include?

Core includes '1K Automations / mo', listed at '$20 value'. Business raises this to '10K Automations / mo' at '$100 value'. Enterprise and MAX each include '1M Automations / mo', listed at '$1,000 value'.

From the page as captured November 2, 2026. Current prices are on clickup.com