How HubSpot Credits prices
Captured October 16, 2026 at 1440px wide.
HubSpot Credits plans and prices
| Plan | Price | Billing |
|---|---|---|
| HUBSPOT CREDITSCredits can be used across HubSpot so you don't track separate budgets. | $10 | /1,000 credits |
As printed on the page captured October 16, 2026.
How does HubSpot Credits pricing work?
The value metric is the credit, spent when features and agents do work across the platform, and the page frames it as payment for outcomes: 'You only pay when the work is done.' Packaging is a single public rate, $10/1,000 credits, usable anywhere in HubSpot, layered on plans that already include credits. Two ways to buy sit side by side: credit packs bought upfront for a planned budget, or Pay-as-You-Go for flexibility.
This lives under Agent Hub, not under pricing, and it reads as a launch: a product-style hero, a principles section, an estimator, feature cards for the controls, customer stories and an FAQ. The motion is hybrid. Credits extend self-serve plans, while every primary call to action is 'Get a demo', which keeps a conversation open for teams sizing a larger rollout. The page advertises the pricing model itself as a reason to choose HubSpot.
Under the hood, the controls are the story. 'Your budget. Your rules.' promises spend limits from day one, credits that flex with seats, and a choice of how to pay, and the cards below name the mechanics: Spend Caps per feature, Seats to Credits Swaps, Usage Reporting and Feature Pausing. Usage reporting and entitlements usually run quietly inside a billing system; here they are customer-facing controls. That points to a billing stack metering usage per feature and enforcing limits in real time, and to a view of people and agents as interchangeable ways to get work done, priced in one budget.
What does HubSpot Credits' pricing page do well?
- One public rate, $10/1,000 credits, usable across the whole platform, so buyers track a single budget.
- The spend-limit dialog is shown, not described, with the default headroom spelled out.
- An outcomes-first estimator: pick Build demand, Win deals or Delight customers and the page sizes monthly credits.
- Each control gets its own card with a link to learn more: Spend Caps, Seats to Credits Swaps, Usage Reporting, Feature Pausing.
- An FAQ that answers the adoption questions directly, down to 'How do I stay in control of my credit usage?'
What does HubSpot Credits' pricing page reveal about its pricing strategy?
- A launch page for pricing signals that how a pricing change is communicated matters as much as the change itself.
- Spend caps per feature imply metering at feature granularity, a real engineering commitment behind a simple promise.
- Seats to Credits Swaps treats people and agents as two ways to buy the same work, with budget moving between them.
- Credit packs and Pay-as-You-Go offer a choice between a committed budget and paying as usage arrives.
- Reporting and feature pausing turn billing internals into controls a customer operates, a trust mechanism for agent spend.
Learn with Orb
- ProductPrepaid credits HubSpot's credit packs are prepaid credits: a balance bought upfront and drawn down as features and agents do work, priced at one public rate.
- GuideAn AI founder's guide to prepaid credits Credit packs or Pay-as-You-Go is the choice between a commitment and paying as usage arrives; the guide covers how a commitment can earn a better rate per credit.
- ProductSpend controls Spend caps, usage reporting and feature pausing are the controls HubSpot leads with; they run on usage that customers can see as it happens.
- ProductPrice evolution A launch page for a pricing model is a price change made in public; this is Orb's approach to simulating one and rolling it out.
Questions about HubSpot Credits pricing
How much does HubSpot Credits cost?
HubSpot Credits' pricing starts at $10/1,000 credits. The page shows 1 plan.
What pricing model does HubSpot Credits use?
HubSpot Credits prices with credits, combined with a mix of seats and usage. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does HubSpot Credits have a free plan?
HubSpot Credits' pricing page shows no free plan or free trial. The lowest paid plan starts at $10/1,000 credits.
Does HubSpot Credits offer an annual discount?
HubSpot Credits' pricing page shows a single billing period. The listed prices start at $10/1,000 credits.
How is HubSpot Credits' pricing page laid out?
The page shows 1 plan and includes a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing. A recorded walkthrough talks through the page.
How do I control my HubSpot Credits spending?
HubSpot puts credit spend controls in place from day one, so you can set your limit and try new things without putting your budget at risk. Spend Caps let you "Set individual credit limits so no feature runs past its budget." Usage Reporting lets you drill down into specific actions and track usage trends, and Feature Pausing lets you pause features to shift credits toward the tools driving the most impact.
What is the difference between HubSpot credit packs and Pay-as-You-Go?
HubSpot plans include credits already, and you can purchase additional credits at $10/1,000 credits to scale your impact. The page offers two payment options: "Buy credit packs upfront to easily plan your spend or pick Pay-as-You-Go for more flexibility." Either way, credits can be used across HubSpot, so you track a single budget.
What are HubSpot Seats to Credits Swaps?
Seats to Credits Swaps is one of the controls that come with HubSpot Credits. It lets you "Move your spend from seats to credits" to keep your budget flexible. It sits alongside Spend Caps, Usage Reporting and Feature Pausing, so you can move your budget toward the features and agents that are delivering results.
From the page as captured October 16, 2026. Current prices are on hubspot.com
Clay
$167/moClay prices on two meters and no seats. Every plan carries unlimited seats and tables, and the bill is Actions for work done on the platform plus Data Credits for data bought from its marketplace. Each paid card is a live configurator whose two dropdowns add up to the headline price, and Enterprise is now packaged as a governance tier built around access controls and credit budgeting.
ActiveCampaign
$15/moActiveCampaign prices four plans by contact band, each with a printed starting price and a 'Choose' button, and now adds AI credits as a second meter: every plan includes 500, with more available from checkout or the account. A single contact selector sits above the cards, and each card translates its plan into concrete numbers, from '15,000 email sends / month' to '1 user seat included'. Email sends still scale as a multiple of the contact limit, from '10x' to '15x'.
Attio
$35/user/moAttio prices its CRM per user and runs usage on credits in two pools: seat credits that grow with headcount, from 100 to 2,500 per user per month, and a shared workspace pool. A published top-up ladder sells more workspace credits from +5,000 a month at $70 annually to +50,000 at $475, so a growing bill can be modeled from the page. Credits open the comparison table, ahead of every feature.