Captured September 18, 2026 at 1440px wide.
Lob plans and prices
| Plan | Price | Billing |
|---|---|---|
| DeveloperAccess core features and start sending fast | $0 | / month |
| StartupFlexibility to help you scale your program | $260 | / month |
| GrowthHighlightedTurn mail into a repeatable growth channel | $550 | / month |
| EnterpriseHigh-volume mail, no logistical headaches | Custom pricing |
As printed on the page captured September 18, 2026.
How does Lob pricing work?
The value metric is the mail piece, and the model separates software from fulfillment. Developer is 'Starting at $0/ month' for up to 6,000 mailings and 1 user, Startup is $260 per month for 75,000 mailings and 3 users, Growth is $550 per month for 150,000 mailings and 5 users, and Enterprise is 'Custom pricing' for '150,000+ mailings/year' and '20+ users'. Each piece then carries an all-in rate by format and tier: postcards at $0.905, $0.645 and $0.615, letters at $0.828, $0.658 and $0.628, checks at $1.190, $1.040 and $1.040. Bundling print, postage and envelope into one number fits a direct mail API, because a buyer prices a postcard without modeling postal rate classes. Address verification is a third meter with its own allowances.
The motion is self-serve through Growth and sales-led at Enterprise. The hero, 'Send tens of thousands of pieces per month without logistical drag', speaks to the high-volume sender, and its subhead promises to help 'stabilizing your print and mail spend', which frames pricing as predictability. Beside it, a card takes 'Annual mailings' and returns a recommended plan with 'Starting at $550/month + Print & Postage Costs'. Four color-coded plan cards follow, then a comparison table grouped into Print + postage costs, Design + build, Audiences + automation, Print + send, Tracking + analytics and Support, a link to the full rate sheet, an address verification banner, 'Trusted by 12,000+ companies', six FAQs and a closing band with 'Book a demo' and 'Get started for free'. For the largest senders, a '30-day Enterprise free trial' bills print and postage 'at discounted Enterprise rates'.
Under the hood, the subscription works as a commitment that buys lower per-piece rates, and the page prints enough to find the break-even. Startup's $260 fee lowers a postcard from $0.905 to $0.645, so it pays for itself at about 1,000 postcards a month; Growth adds $290 and saves 3 cents more, which pays back at about 9,700 postcards a month. The FAQ separates the pass-through from the platform value: postage carries no discount 'since USPS rates are fixed', and Lob works 'to keep printing and routing costs low through our distributed Print Delivery Network'. Address verification follows the same logic in miniature, a prepaid allowance plus a falling overage rate on each tier. Worth borrowing is the opening move: ask for the one number the buyer already knows, annual mailings, and answer with a plan and a price.
What does Lob's pricing page do well?
- The hero card is a plan recommender: an 'Annual mailings' value returns 'Recommended for up to 150,000 mailings per year' with 'Starting at $550/month'
- '+ Print & Postage Costs' sits directly under the subscription price, so the two-part bill is set at the first price on the page
- Per-piece rates are printed by format and by tier, so a buyer can multiply a mix of postcards, letters and checks against each plan
- Developer is a permanent free entry point with stated limits: $0 per month, up to 6,000 mailings, 1 user and standard rates
- The FAQ opens on 'What am I paying for? Is it just postage, or something else?' and defines the subscription plus the all-in per-piece rate in two sentences
What does Lob's pricing page reveal about its pricing strategy?
- The subscription buys rate: Startup's $260 fee pays for itself at about 1,000 postcards a month, and Growth's extra $290 at about 9,700
- Postage is a pass-through at fixed USPS rates, so Lob's margin and its discounts live in printing and routing through the Print Delivery Network
- Address verification is a product inside the plan, each tier pairing a prepaid allowance with a falling per-verification overage
- Checks hold at $1.040 across Startup and Growth, which points to a cost floor in check printing that the self-serve ladder keeps steady
- A 30-day Enterprise trial billed at discounted Enterprise rates lets a large sender test the real economics before signing
Learn with Orb
- ProductExperience Kit The hero card takes annual mailings and returns a recommended plan with its starting price, the kind of pricing calculator Experience Kit builds on one source of pricing truth.
- ProductPrice modeling A platform subscription plus all-in per-piece rates that vary by format and by plan is dimensional, hybrid pricing logic, the kind Orb's price modeling represents without re-engineering billing.
- GuideAn expert's guide to enterprise pricing for SaaS Enterprise is Custom pricing for 150,000+ mailings a year with a 30-day trial at discounted Enterprise rates; Orb's guide covers what to weigh when prices are set deal by deal.
Questions about Lob pricing
How much does Lob cost?
Lob's pricing starts at $260/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does Lob use?
Lob prices by usage, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does Lob have a free plan?
Yes, Lob has a free plan, and its paid plans offer a free trial. Paid plans start at $260/mo.
Does Lob offer an annual discount?
Lob's pricing page shows a single billing period. The listed prices start at $260/mo. Terms for the plans priced through sales are set with the sales team.
How is Lob's pricing page laid out?
The page shows 4 plans, highlights Growth, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
How much does Lob charge for address verification?
Address verification is priced per lookup on every Lob plan. US verifications run $0.05/additional on Developer, $0.025/additional on Startup (1,000 included for $25/mo) and $0.009/additional on Growth (50,000 included for $450/mo). International verifications run $0.07, $0.06 (500 included for $30/mo) and $0.055 (10,000 included for $550/mo) across the same tiers. Enterprise customers can contact Lob for details on specialty address verification rates.
What does the Lob Enterprise plan include, and is there a free trial?
Lob Enterprise is built for senders of 150,000+ mailings a year with 20+ users, white-glove onboarding and account services tailored to the program. It adds specialty mail formats, custom envelopes, specialty rates on print, postage and address verification, and HIPAA-compliant mailing support for healthcare brands. Lob offers a 30-day Enterprise free trial with full access to Enterprise features and support, with print and postage billed at discounted Enterprise rates.
Can I switch or cancel my Lob plan anytime?
Yes, Lob lets you upgrade or downgrade your subscription anytime from the Plans & Usage tab in the Lob dashboard. To close an account entirely, you can reach out to support@lob.com. You can also downgrade to the free Developer edition to keep your account open without paying a platform fee.
From the page as captured September 18, 2026. Current prices are on lob.com
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