Should You Switch to Usage-Based Billing? Calculate Your ROI First
Bas de Goei
In 2025, Gartner forecasts worldwide public cloud end-user spending to reach a staggering $723 billion. A significant portion of that spending is allocated to SaaS applications, making effective SaaS spend management more critical than ever.
Understanding where your SaaS dollars are going, optimizing costs, and maximizing ROI are key for any organization looking to thrive in today's cloud-driven landscape. This article explores key tools to help you master SaaS spend management and gain control of your budget.
In this article, you'll learn:
Let’s get started by explaining what SaaS spend management actually means.
SaaS spend management is gaining visibility into, controlling, and maximizing your organization's investments in SaaS solutions. It means tracking, thoroughly analyzing, and strategically adjusting SaaS expenses so you are getting the best value for your money.
This process includes understanding what SaaS tools are being used, how much they cost, who is using them, and how effectively they support business goals.
Effective SaaS cost management also looks at contract terms, license usage, and potential overlaps in functionality. Ultimately, SaaS expense management aims to eliminate waste, improve purchasing decisions, and maximize the return on your SaaS investments.
While keeping within budget is a primary concern, the importance of SaaS cost management extends far beyond simply balancing the books. Here's a closer look at why it's so vital.
It's surprisingly easy for SaaS costs to spiral out of control. Duplicate subscriptions, unused licenses, and applications that don't quite fit the need can drain resources. SaaS spend management spots these areas of waste, letting you reallocate funds to more productive areas.
For example, you might find that several teams are using different project management tools when one could serve everyone. Consolidating to a single platform can lead to notable savings.
Without a clear picture of your SaaS landscape, you're essentially operating in the dark. SaaS spend management provides the transparency you need to understand where your money is going.
This improved visibility allows for better control over purchasing decisions and helps prevent "shadow IT" — the use of unapproved applications that can pose security and compliance risks.
Remember: Knowing which departments are using which tools, and how much they're spending, allows for data-driven decisions about renewals and future purchases.
Unauthorized SaaS applications can introduce vulnerabilities to your network and compromise sensitive data.
A robust SaaS spend management strategy helps identify these rogue applications, allowing you to enforce security policies and maintain compliance with industry regulations. This is particularly important in industries with strict data protection requirements.
You're in a much stronger position to negotiate with vendors when you have a clear understanding of your SaaS usage and spending.
Knowing how many licenses you need, how often they're used, and what features are essential gives you leverage to secure better pricing and contract terms. Vendors are often more willing to offer discounts or incentives to large or long-term customers.
SaaS applications are meant to support business objectives. By understanding how your teams are using SaaS tools, you can gain valuable insights into their workflows and identify areas for improvement.
This information can inform strategic decisions about future software investments and help ensure that your technology aligns with your overall business goals.
For instance, if you find that a particular application is being underused, you might decide to invest in training to improve adoption or explore alternative solutions.
Managing a sprawling SaaS landscape can be a major burden on IT teams. SaaS spend management tools can automate many of the tedious tasks associated with tracking licenses, managing renewals, and onboarding/offboarding users.
Effective SaaS expense management frees up IT resources to focus on more strategic initiatives that drive innovation and support business growth.
Providing employees with the right tools can greatly improve their productivity. SaaS spend management helps make sure that employees have access to the apps they need to do their jobs effectively, while also preventing them from using unapproved software.
This balance is key to maximizing both productivity and security. By focusing on these broader benefits, you can demonstrate the true value of SaaS cost management to your organization and gain buy-in for implementing a solid strategy.
Recognizing the warning signs of uncontrolled SaaS spending is the first step toward regaining control of your budget. Here are key indicators that your organization needs a focused approach to SaaS spend management:
Ignoring SaaS spend management can expose your organization to a range of financial, security, and operational risks. Let's explore some of the key dangers.
One of the most immediate consequences is wasted spend. Without proper tracking and analysis, it's easy to accumulate redundant subscriptions, unused licenses, and applications that don't deliver sufficient value.
This directly impacts your bottom line and diverts resources from more strategic initiatives. Beyond simple waste, a lack of SaaS spend management can also lead to inaccurate budgeting and forecasting.
Without a clear picture of your SaaS expenses, it becomes difficult to predict future costs and make informed decisions about software investments. Effective SaaS cost management is vital to prevent this.
Security risks are another key concern. Unmanaged SaaS applications, particularly those adopted through shadow IT, can create vulnerabilities in your network and expose sensitive data.
These applications may not meet your organization's security standards, leaving you susceptible to breaches and compliance violations.
For example, employees might be using file-sharing tools that don't encrypt data properly, or they might be granting access to unauthorized third parties.
Compliance issues can arise when sensitive data is stored or processed in SaaS apps that don't adhere to industry regulations like General Data Protection Regulation (GDPR) or Health Insurance Portability and Accountability Act (HIPAA).
Ignoring SaaS spend management makes it difficult to ensure that all your applications meet the necessary compliance requirements. This can lead to hefty fines and reputational damage.
Operational inefficiencies can also result from neglecting SaaS spend management. When different teams use different tools for similar tasks, it can create silos and hinder collaboration. It also becomes more challenging to standardize processes and ensure data consistency across the organization.
For example, if one team uses one CRM and another team uses a different one, it becomes difficult to get a unified view of customer data. This can lead to duplicated efforts, data discrepancies, and missed opportunities.
Furthermore, without centralized control over SaaS applications, managing user access and licenses becomes a cumbersome task. This can lead to delays in onboarding and offboarding employees, as well as difficulties in guaranteeing that everyone has the right tools they need to do their jobs.
Finally, a lack of SaaS spend management can weaken your negotiation position with vendors. When you don't have a clear understanding of your usage patterns and spending, it's difficult to negotiate favorable contract terms or take advantage of volume discounts.
Remember: Vendors are more likely to offer better deals to organizations that demonstrate a clear understanding of their SaaS needs.
Effective SaaS spend management requires a proactive and multi-faceted approach. Here are ten specific strategies to consider.
Go beyond simply listing applications. Document the purpose of each application, the department using it, the number of licenses, the renewal date, the contract terms, and the assigned owner.
This detailed inventory forms the foundation of your SaaS spend management strategy.
Break down your SaaS spending by department and individual application. This approach allows you to determine areas of high spending and pinpoint potential redundancies or underutilized tools. Visualizing spend in this way can highlight areas for immediate attention.
Reclaim and reassign unused licenses promptly. Automate alerts for upcoming renewals and license expirations. This ensures you're not paying for licenses that are sitting idle.
Don't pay for features that aren't being used. Analyze how employees are using each application and identify opportunities to downgrade to less expensive plans with fewer features.
Remember: Doing so requires understanding the needs of your teams and matching them with the right feature set.
Leverage your organization's size to negotiate volume discounts and enterprise agreements with SaaS vendors. Consolidating subscriptions and standardizing on preferred tools can increase your buying power.
Identify the core SaaS applications that are elementary to your business and standardize their use across the organization. This reduces complexity, improves collaboration, and strengthens your negotiating position with vendors.
Create a formal process for requesting, approving, and purchasing SaaS applications. This strategy helps prevent maverick spending, helps make sure that all purchases align with organizational goals, and allows IT to evaluate security and compliance before a tool is adopted.
Integrate your SaaS spend management platform with your finance systems to automate expense tracking, improve budgeting accuracy, and gain real-time visibility into SaaS costs. Following this strategy allows for more accurate financial reporting and forecasting.
Establish clear user access controls to make sure that employees only have access to the applications they need. Implement automated offboarding processes to promptly revoke access to SaaS applications when employees leave the company.
Continuously monitor your SaaS spending, analyze usage patterns, and identify opportunities for improvement. Regularly review your SaaS portfolio and adapt your strategies as needed. Remember this is an ongoing process of refinement.
Orb is a billing platform that offers powerful tools to indirectly support and enhance your SaaS spending management. We work particularly well for SaaS businesses that rely heavily on usage-based pricing models.
Here are five ways Orb can contribute to better SaaS spend management.
Orb provides complete visibility and tracking of usage data, creating a single source of truth for all your teams. With Orb's raw event architecture, you gain accurate, real-time insights into how your customers are using your product.
This granular view of usage allows you to understand cost drivers and identify trends. This data, while it’s not directly a SaaS metric like sales or marketing spend analysis, is crucial for making informed decisions about pricing and resource allocation. Overall, these are key elements of effective SaaS spend management.
You can also set up webhook alerts based on usage and reach out to customers in real time to drive better decision-making, which can help with managing costs by preventing overuse or identifying opportunities for upselling.
Orb's flexible pricing engine allows you to experiment with many pricing models, likevolume discounts, dimensional pricing, and prepaid credits. You can change your pricing on the fly, letting you adapt to market conditions, feedback, and changing business goals.
This agility in pricing is crucial for optimizing revenue and guaranteeing that your pricing aligns with the value you deliver. By trying various pricing strategies, you can find the balance between revenue generation and user satisfaction, contributing to better SaaS spend management.
Orb allows you to migrate pricing in bulk, schedule price changes in advance, and get granular control of legacy pricing.
Orb's usage tracking and billing reports can be used to precisely and reliably confirm chargebacks. Orb eliminates billing errors, reduces disputes, and fosters trust with your customers.
Accurate chargeback reports are key for internal cost allocation and understanding which teams or departments are driving SaaS usage. This data can inform budgeting decisions and help you identify areas where costs can be reduced.
Orb's focus on usage-based pricing allows you to improve your revenue generation. By accurately tracking usage and experimenting with different pricing strategies, you can find the most effective ways to monetize your product and maximize your revenue.
This direct link between usage data and revenue is a great tool for driving business growth and confirming that your SaaS spending is generating a strong return. Orb helps you move from static billing to a dynamic, data-driven monetization engine that evolves with your company.
Orb integrates with other tools in your financial stack, such as payment gateways (like Stripe) and accounting software. Orb eliminates data silos and guarantees that your billing data flows smoothly into your financial systems.
These integrations improve operational efficiency, reduce manual effort, and enhance the accuracy of your financial reporting — all of which contribute to better SaaS spend management.
Orb's API ensures high-volume scalability, and built-in functions (Orb Billing, Invoicing, and Reporting) allow frictionless operations across the full billing lifecycle. Orb also offers a powerful UI that can be used by both engineers and non-technical stakeholders. We handle recurring payments, versatile usage-based billing options, and more.
Ready to experiment with the difference Orb can have in your SaaS spend management? Check out our flexible pricing options to find a plan that works just for you.
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