How Fivetran prices
Captured November 2, 2026 at 1440px wide.
How does Fivetran pricing work?
The value metric is change, not volume stored. Connections and Activations are billed on monthly active rows (MAR), the rows that change in a month, and Transformations on monthly model runs (MMR), so the bill follows the work the pipeline does. The three products sit under one plan with "consolidated usage-based pricing across all three products". Packaging is four cumulative plans that differ by capability: Free with "500,000 monthly active rows (MAR) for connections", "3,500 monthly active rows (MAR) for activations" and "5,000 monthly model runs (MMR) for transformations"; Standard, badged Most Popular, with Unlimited users, 15-minute syncs and 700+ fully managed connectors; Enterprise with 1-minute syncs, custom roles and a hybrid deployment option; and Business Critical with customer-managed keys, PCI DSS Level 1 and private networking.
The motion leads with the estimate. "Launch pricing estimator" is the hero's button under "Only pay for what you use", and it returns beside the products band and in the annual contract band. All four cards end in Get started, so even Business Critical begins self-serve, and each new connection, Quickstart data model and activation comes with a 14-day free trial, which makes adding a source low risk. Below the products, "Maximize your savings" pairs "Save up to 22% when you sign up for an annual contract" with segment discounts, a band offers Enterprise License Agreements and Professional Services, and a FAQ in five jump-linked categories opens on "How does connection pricing work?".
Under the hood, the PRICING EXAMPLE reveals a volume curve. Google Analytics 4 at 21,993 MAR costs $15.88, about $0.72 per thousand rows, and Marketo at 847,574 MAR costs $424.54, about $0.50 per thousand. That points to tiered MAR rates that fall as a connection grows. Three ways of buying sit on top of the meter: pay-as-you-go, an annual contract where "All customers unlock automatic discounts", and an ELA with "Fixed price per year with no limits on consumption", described as "Good for customers who prioritize predictability over cost". That ladder lets a customer choose how much usage risk to hold, from pure metering to a flat annual fee. Worth borrowing: a worked example with named connectors and median volumes makes an abstract meter concrete in four rows.
What does Fivetran's pricing page do well?
- The worked example names real connectors with real volumes, Facebook Ads at 34,479 MAR for $22.06 and Marketo at 847,574 MAR for $424.54, and totals them to $511.15
- Free allowances are stated in the billing units themselves, 500,000 MAR for connections, 3,500 MAR for activations and 5,000 MMR for transformations, so a team can size the free plan against its own pipelines
- Three products bill under one plan with consolidated usage-based pricing, so one contract and one invoice cover the whole platform
- The annual discount is quantified at "up to 22%" and scoped, with "One contract covers all of your connections, transformations, and activations"
- Trial mechanics are granular: each new connection, Quickstart data model and activation comes with its own 14-day free trial
What does Fivetran's pricing page reveal about its pricing strategy?
- Monthly active rows price change, so the bill tracks the work a pipeline does each month
- Per-thousand rates in the example fall from about $0.72 to about $0.50 as MAR rises, which points to tiered rates within each connection
- Plans separate capability, sync frequency, controls and compliance, while usage sets the bill, and Unlimited users keeps seats out of it
- Pay-as-you-go, annual contract and ELA give the buyer a choice of how much usage risk to hold
- Segment discounts for Powered by Fivetran customers, non-profits and sharded databases are set with sales, which keeps room to shape each deal
Learn with Orb
- ProductExperience Kit The pricing estimator in the hero and a worked example that totals four named connectors to $511.15 are the calculator pattern Orb's Experience Kit builds on one source of pricing truth.
- DocsConfiguring plans: minimums and plan phases An annual contract that saves up to 22% covers every connection, transformation and activation; in Orb, a dollar commitment like that is a minimum, and plan phases step it up.
- ProductInvoicing Three products bill under one plan with consolidated usage-based pricing on monthly active rows and model runs; Orb's invoicing carries real-time usage detail that finance teams can reconcile.
Questions about Fivetran pricing
How much does Fivetran cost?
Fivetran prices its plans through its sales team, so the pricing page lists no starting price. The page shows 4 plans, including a free plan. Paying annually saves 22%.
What pricing model does Fivetran use?
Fivetran prices by usage, combined with quoted plans. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does Fivetran have a free plan?
Yes, Fivetran has a free plan, and its paid plans offer a free trial. Plans are priced through the sales team.
Does Fivetran offer an annual discount?
Yes, paying annually saves 22%. Terms for the plans priced through sales are set with the sales team.
How is Fivetran's pricing page laid out?
The page shows 4 plans, highlights Standard, and includes a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
How does Fivetran charge for connectors with monthly active rows?
Fivetran bills connections and activations on monthly active rows (MAR) and transformations on monthly model runs (MMR), so you "Only pay for the data you use each month." The page's pricing example lists median monthly list prices per connector, such as Facebook Ads at 34,479 MAR for $22.06 and Marketo at 847,574 MAR for $424.54. Those four sample connectors total $511.15, based on the Standard plan for a company with 1-200 employees. Each new connection also comes with a 14-day free trial.
What is a Fivetran Enterprise License Agreement?
Fivetran's Enterprise License Agreements (ELAs) offer a "Fixed price per year with no limits on consumption". The page describes them as "Good for customers who prioritize predictability over cost" and for customers who intend to move their entire data integration workload onto Fivetran. ELAs are arranged through Contact sales, and Fivetran Professional Services is available alongside for architecture guidance and onboarding support.
Does Fivetran offer discounts for nonprofits?
Yes, Fivetran lists "Discounts for eligible non-profit companies" in its More ways to save section. The same section offers discounts for eligible Powered by Fivetran customers and for eligible customers with sharded databases. These promotions are set up through Contact sales, and the page notes "Discounts subject to eligibility; verification required". Fivetran also links to a Startup program from its pricing menu.
From the page as captured November 2, 2026. Current prices are on fivetran.com
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