How Retool prices
Captured October 26, 2026 at 1440px wide. The page continues below the crop (10,141px in total).
Retool plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeFree for everyone | $ 0 | / mo per builder |
| Team | $ 10 | / mo per builder |
| Business | $ 50 | / mo per builder |
| EnterpriseHighlightedFor organizations running Retool as a platform | Custom | Billed annually |
As printed on the page captured October 26, 2026.
How does Retool pricing work?
The core value metric is the builder, defined on the card as 'A user who created or edited an app or workflow this billing cycle', and a second, lower seat covers internal users, 'Employees in your organization who use apps for daily work'. External users are priced on a volume curve in the table: '0-50 Free', '51-250 $8/month', '251-500 $6/month' and 'Over 500 $4/month', with bulk and per-use-case pricing beyond. Three usage meters sit on top: workflow runs at 500 a month on Free and 5,000 on Team and Business, pooled AI credits at 250, 1,000, 3,000 and 10,000 a month, and agent hours with 'Up to 20/month' free on every plan and hourly rates that vary by model. Separating the people who build from the people who use what was built is the heart of the model, because it lets an app spread across a company at a lower rate per viewer.
'Find the plan that works for you' sits directly above four cards, and a 'Billed annually' switch on the Team and Business cards carries the 20% annual saving. Each card runs the same checklist of included and not-included rows, so the gates line up across Free, Team, Business and Enterprise, which is framed and bannered 'For organizations running Retool as a platform'. CTAs read 'Get started for free', two 'Start free trial' buttons and 'Get pricing', with 'Contact sales' in the navigation: the motion is product-led through Business and sales-led at Enterprise, which prints 'Custom pricing that works with your business'. A link reading 'Are you an AI agent? See pricing markdown' sits above a comparison table with a feature search field, then 'How our pricing works' explains the model in three blocks, logos and compliance badges add trust, and the FAQ splits into general questions, AI credits and agents before 'Secure your vibe-coded apps'.
Under the hood, each plan carries a monthly AI credit grant of credits 'shared across your account for app building and AI Actions' that renew monthly and do not roll over, with additional packs on paid plans and, on Enterprise, the option to 'Bring your own API key to run AI calls outside this pool.' That points to a single account-level pool sized by plan, with packs as the expansion path and bring-your-own-key keeping model spend on the customer's provider account. Agents run on a separate meter: the FAQ states they 'are billed hourly and do not draw from the AI credit pool', and rates by model capability sit in the docs, a unit that follows how long an agent works. The external user curve and the workflow overage are published rates that let a buyer size a customer-facing portal or an automation load without a call.
What does Retool's pricing page do well?
- The card prices two seat types as a sum, $10 a month per builder plus $5 a month per internal user, so the shape of the bill is visible before the feature list
- Every card runs the same 'Included' and 'Not included' rows in the same order, so gates read straight across the plans
- The table publishes the full external user volume curve, from '0-50 Free' to 'Over 500 $4/month'
- Workflow overage is a printed rate, 'Additional runs are available at $75 per 5,000 runs per month', on the workflow runs row
- The FAQ splits into three labeled groups for the platform, AI credits and agents, matching the three parts of the model
What does Retool's pricing page reveal about its pricing strategy?
- Two seat types priced by role: builders who create and internal users who consume, with a third external tier on a volume curve
- Each plan funds a shared AI credit pool, from 250 to 10,000 credits a month, that renews monthly and grows through packs
- Agents run on their own hourly meter, with rates set by model capability and no draw on the credit pool
- Enterprise can bring its own API key, which keeps model spend on the customer's provider account
- A pricing markdown link for AI agents treats software agents as a real audience for the price list
Learn with Orb
- ProductPrepaid credits Each builder seat funds a shared AI credit pool with a bonus, renewed monthly; Orb's prepaid credits cover plans built on credit allocations and how credit rates shape value capture.
- ProductPrice modeling Builder and internal user seats, an external user volume curve, workflow runs and agent hours all sit in one model; Orb's price modeling covers hybrid plans with dimensional rates like these.
- GuidePricing AI agents: plans, costs and monetization models Agents run on their own hourly meter, with rates set by model capability; Orb's CEO covers four B2B models for pricing AI agents and how teams meter agent work.
Questions about Retool pricing
How much does Retool cost?
Retool's pricing starts at $10/builder/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves 20%.
What pricing model does Retool use?
Retool prices on a hybrid of seats and usage, combined with credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.
Does Retool have a free plan?
Yes, Retool has a free plan, and its paid plans offer a free trial. Paid plans start at $10/builder/mo.
Does Retool offer an annual discount?
Yes, paying annually saves 20%. A toggle on the page switches between monthly and annual prices. The listed prices start at $10/builder/mo. Terms for the plans priced through sales are set with the sales team.
How is Retool's pricing page laid out?
The page shows 4 plans, highlights Enterprise, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
How much does Retool charge for external users?
External users are available on the Business plan and above, priced on a volume curve in the comparison table. The first 50 are free ("0-50 Free"), then "51-250 $8/month", "251-500 $6/month" and "Over 500 $4/month". Retool also lists "Bulk discounts" and "Per-use-case pricing available" for larger deployments, and Enterprise includes "Unlimited users + unlimited external".
How do Retool AI credits work?
Each plan includes a monthly pool of AI credits "shared across your account for app building and AI Actions": 250 on Free, 1,000 on Team, 3,000 on Business and 10,000 on Enterprise. Credits renew monthly and do not roll over. Paid plans can buy additional packs, and Enterprise can "Bring your own API key to run AI calls outside this pool."
What happens if I go over my Retool workflow runs?
Retool's Free plan includes 500 workflow runs a month, and Team and Business each include 5,000 a month. On Team and Business, additional runs are priced at $75 per 5,000 runs per month. Enterprise run volumes are custom, and the page defines a run this way: "Every time a workflow successfully executes when triggered counts as a run".
From the page as captured October 26, 2026. Current prices are on retool.com
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