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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the Vercel pricing page

Captured October 26, 2026 at 1440px wide. The page continues below the crop (15,985px in total).

Vercel plans and prices

PlanPriceBilling
HobbyThe perfect starting place for your web app or personal project.$0/mo.
ProHighlightedEverything you need to build and scale your app.$20/mo.
EnterpriseCritical security, performance, observability, platform SLAs, and support.Custom

As printed on the page captured October 26, 2026.

How does Vercel pricing work?

The value metric is a blend. A developer seat sets the platform fee, '$20 / month' on Pro with unlimited viewer seats, and usage is metered resource by resource: Fluid Active CPU at '4 hours / month included' then 'Starting at $0.128 per hour', Provisioned Memory at 'Starting at $0.0106 per GB-hr', invocations at 'Starting at $0.60 per 1M', Blob storage at '$0.023 per GB'. Storage now carries its own family of meters: Vercel Drives prices storage 'Starting at $0.05 per GB-month', reads 'Starting at $0.0015 per GB' and writes 'Starting at $0.004 per GB', and Deployment Storage reads '10 GB included' then '$0.10 per GB-month'. CDN Requests and Fast Data Transfer are 'Included in Flat Rate CDN' on Pro, which takes the most traffic-sensitive meters out of the bill. Packaging is three plans. Hobby at '$0 /mo.' ships a firewall, a global CDN and Fluid compute, Pro adds the credit, Flat Rate CDN and 'Advanced spend management', and Enterprise adds access controls, multi-region failover and a '99.99% SLA'.

What does Vercel's pricing page do well?

  • Pro's '$20 of included usage credit' turns the seat fee into a usage allowance, so the first invoice is predictable
  • Every metered row prints included quota and overage price together, '1M / month included' then 'Starting at $0.40 per 1M', and add-ons carry flat prices such as '$300 / month' for SAML SSO
  • Storage is split into its natural meters: Drive Storage, Drive Reads and Drive Writes each carry their own allowance and rate
  • Card CTAs match intent: 'Start deploying' for Hobby, 'Start a free trial' for Pro, 'Get a demo' for Enterprise
  • The FAQ answers the questions usage billing raises, including 'How does Vercel calculate usage?' and 'Do cached responses affect usage?'

What does Vercel's pricing page reveal about its pricing strategy?

  • A seat plus a credit pool: each Pro seat brings $20 of usage that every meter on the rate card draws down
  • Flat Rate CDN folds CDN Requests and Fast Data Transfer into Pro, removing the meters most exposed to traffic spikes
  • Compute is split into active CPU, provisioned memory and invocations, and Vercel Daemons reuses the Sandbox rates for the first two
  • '+ pass-through token cost' on Vercel Agent keeps model spend apart from Vercel's own platform price
  • 'Custom' down the Enterprise column leaves every meter open to a committed contract

Questions about Vercel pricing

How much does Vercel cost?

Vercel's pricing starts at $20/mo. The page shows 3 plans, including a free plan, with the top plan priced through sales.

What pricing model does Vercel use?

Vercel prices on a hybrid of seats and usage, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.

Does Vercel have a free plan?

Yes, Vercel has a free plan, and its paid plans offer a free trial. Paid plans start at $20/mo.

Does Vercel offer an annual discount?

Vercel's pricing page shows a single billing period. The listed prices start at $20/mo. Terms for the plans priced through sales are set with the sales team.

How is Vercel's pricing page laid out?

The page shows 3 plans, highlights Pro, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.

What does the $20 usage credit on Vercel Pro cover?

The Vercel Pro plan at $20 /mo. comes with "$20 of included usage credit" alongside "Advanced spend management". The rate card lists each metered resource with its included amount and its rate on the same row. For example, Fluid Active CPU shows "4 hours / month included" followed by "Starting at $0.128 per hour", and Function Invocations show "1M / month included" followed by "Starting at $0.60 per 1M".

What is Flat Rate CDN on Vercel Pro?

Flat Rate CDN is a Pro plan feature that the plan card describes as "Flat Rate CDN with traffic spike protection". On Pro, CDN Requests and Fast Data Transfer are listed as "Included in Flat Rate CDN". Blob Data Transfer and Sandbox Data Transfer are also listed as "Included in Flat Rate CDN". By comparison, Hobby lists "1M / month included" for CDN Requests and "100 GB / month included" for Fast Data Transfer.

What security add-ons are available on Vercel Pro, like SAML SSO?

On the Pro plan, SAML Single Sign-On (SSO) is priced at "$300 / month". Other Pro security and compliance add-ons have flat prices too: Password Protection is "$20 / project / month", Static IPs are "$100 / project / month", and a HIPAA BAA is "$350 / month". Enterprise adds Directory Sync (SCIM), Audit Logs and Guest & Team access controls on custom terms.

From the page as captured October 26, 2026. Current prices are on vercel.com