Pranathi Tipparam

Pranathi Tipparam leads growth programs at Orb focused on AI pricing and usage-based-billing. She writes about SaaS & AI monetization, pricing models, billing and subscription management, and the trends shaping how software companies turn product usage into revenue. Before Orb, Pranathi held growth and integrated marketing roles at Gem and Rippling and previously worked in marketing operations at Cisco Meraki. She holds a BS in Marketing from the W. P. Carey School of Business at Arizona State University.